Building Further on the Situational Theory of Publics: Theoretical Evolution to Situational Theory of Problem Solving and Future Research

• المؤلفون الرئيسيون: Kim, Jeong-Nam, Park, Nohil, KIM, Soojin
• التنسيق: text
• اللغة: Korean
• منشور في: Institutional Knowledge at Singapore Management University 2014
• الموضوعات: publics; public behavior; public segmentation; situational theory of publics; situational theory of problem solving; Business
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research_smu/245; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1351&context=lkcsb_research_smu

Defining and identifying publics is crucial to PR research and practice. Despite this importance, it is rare to find scholarly works that have refined the concepts and frameworks of James Grunig’s Situational Theory of Publics, which has contributed to the development of PR theories on publics and t...