Big data and the consumer
What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/mitb/12 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of data covering areas as diverse as law, mapping and mathematical equations. |
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