Big data and the consumer

What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of...

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Main Author: CHOKSHI, Seema
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/mitb/12
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb
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spelling sg-smu-ink.mitb-10072020-04-17T08:06:06Z Big data and the consumer CHOKSHI, Seema What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of data covering areas as diverse as law, mapping and mathematical equations. 2019-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/mitb/12 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb http://creativecommons.org/licenses/by-nc-nd/4.0/ MITB Thought Leadership Series eng Institutional Knowledge at Singapore Management University data technologym business Databases and Information Systems Numerical Analysis and Scientific Computing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic data
technologym business
Databases and Information Systems
Numerical Analysis and Scientific Computing
spellingShingle data
technologym business
Databases and Information Systems
Numerical Analysis and Scientific Computing
CHOKSHI, Seema
Big data and the consumer
description What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of data covering areas as diverse as law, mapping and mathematical equations.
format text
author CHOKSHI, Seema
author_facet CHOKSHI, Seema
author_sort CHOKSHI, Seema
title Big data and the consumer
title_short Big data and the consumer
title_full Big data and the consumer
title_fullStr Big data and the consumer
title_full_unstemmed Big data and the consumer
title_sort big data and the consumer
publisher Institutional Knowledge at Singapore Management University
publishDate 2019
url https://ink.library.smu.edu.sg/mitb/12
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb
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