Big data and the consumer

What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of...

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Bibliographic Details
Main Author: CHOKSHI, Seema
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Online Access:https://ink.library.smu.edu.sg/mitb/12
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb
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Institution: Singapore Management University
Language: English

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