Big data and the consumer

• Main Author: CHOKSHI, Seema
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: data; technologym business; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/mitb/12; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1007&context=mitb
• Institution: Singapore Management University

What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of...