Sitting on the digital divide

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Computer Sciences; Graphics and Human Computer Interfaces; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/288; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1263&context=pers

Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers