Sitting on the digital divide
Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/288 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1263&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |