Sitting on the digital divide
Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/288 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1263&context=pers |
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sg-smu-ink.pers-12632017-03-07T05:19:45Z Sitting on the digital divide Singapore Management University Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers 2013-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/288 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1263&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Computer Sciences Graphics and Human Computer Interfaces Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Computer Sciences Graphics and Human Computer Interfaces Technology and Innovation |
| spellingShingle |
Computer Sciences Graphics and Human Computer Interfaces Technology and Innovation Singapore Management University Sitting on the digital divide |
| description |
Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Sitting on the digital divide |
| title_short |
Sitting on the digital divide |
| title_full |
Sitting on the digital divide |
| title_fullStr |
Sitting on the digital divide |
| title_full_unstemmed |
Sitting on the digital divide |
| title_sort |
sitting on the digital divide |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2013 |
| url |
https://ink.library.smu.edu.sg/pers/288 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1263&context=pers |
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