Cagencies: The future of creative agencies?
Consultancies are moving into creative agencies’ turf; agencies should be thinking about going upstream as consultancies move downstream
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/426 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1417&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |