Sasa in Singapore: What went wrong?
Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island.
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Institutional Knowledge at Singapore Management University
2020
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sg-smu-ink.pers-15472020-07-03T03:33:11Z Sasa in Singapore: What went wrong? Singapore Management University Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island. 2020-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/546 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1547&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Cosmetics Discount retail Singapore Sasa Asian Studies Entrepreneurial and Small Business Operations |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Cosmetics Discount retail Singapore Sasa Asian Studies Entrepreneurial and Small Business Operations |
| spellingShingle |
Cosmetics Discount retail Singapore Sasa Asian Studies Entrepreneurial and Small Business Operations Singapore Management University Sasa in Singapore: What went wrong? |
| description |
Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island. |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Sasa in Singapore: What went wrong? |
| title_short |
Sasa in Singapore: What went wrong? |
| title_full |
Sasa in Singapore: What went wrong? |
| title_fullStr |
Sasa in Singapore: What went wrong? |
| title_full_unstemmed |
Sasa in Singapore: What went wrong? |
| title_sort |
sasa in singapore: what went wrong? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2020 |
| url |
https://ink.library.smu.edu.sg/pers/546 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1547&context=pers |
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1712300793517834240 |