China: The next big market for soft-branded hotels?
A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates
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Institutional Knowledge at Singapore Management University
2022
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sg-smu-ink.pers-16542022-08-17T02:23:48Z China: The next big market for soft-branded hotels? CHAN, Elisa Ka-yan A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates 2022-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/643 https://ink.library.smu.edu.sg/context/pers/article/1654/viewcontent/China_the_next_big.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University hotel brands marketing China Asian Studies Hospitality Administration and Management Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
hotel brands marketing China Asian Studies Hospitality Administration and Management Marketing |
| spellingShingle |
hotel brands marketing China Asian Studies Hospitality Administration and Management Marketing CHAN, Elisa Ka-yan China: The next big market for soft-branded hotels? |
| description |
A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates |
| format |
text |
| author |
CHAN, Elisa Ka-yan |
| author_facet |
CHAN, Elisa Ka-yan |
| author_sort |
CHAN, Elisa Ka-yan |
| title |
China: The next big market for soft-branded hotels? |
| title_short |
China: The next big market for soft-branded hotels? |
| title_full |
China: The next big market for soft-branded hotels? |
| title_fullStr |
China: The next big market for soft-branded hotels? |
| title_full_unstemmed |
China: The next big market for soft-branded hotels? |
| title_sort |
china: the next big market for soft-branded hotels? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/pers/643 https://ink.library.smu.edu.sg/context/pers/article/1654/viewcontent/China_the_next_big.pdf |
| _version_ |
1770567695768485888 |