China: The next big market for soft-branded hotels?

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

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Bibliographic Details
Main Author: CHAN, Elisa Ka-yan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/643
https://ink.library.smu.edu.sg/context/pers/article/1654/viewcontent/China_the_next_big.pdf
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Institution: Singapore Management University
Language: English

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