China: The next big market for soft-branded hotels?
A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates
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Main Author: | CHAN, Elisa Ka-yan |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Online Access: | https://ink.library.smu.edu.sg/pers/643 https://ink.library.smu.edu.sg/context/pers/article/1654/viewcontent/China_the_next_big.pdf |
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Institution: | Singapore Management University |
Language: | English |
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