Coherence, richness and cognitive absorption in website design

• Main Authors: VISINESCU, L., NAH, Fiona Fui-hoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Coherence; complexity; cognitive absorption; website design; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9574; https://ink.library.smu.edu.sg/context/sis_research/article/10574/viewcontent/Coherence__Richness_and_Cognitive_Absorption_in_Website_Design.pdf
• Institution: Singapore Management University

Kaplan’s theory on environmental preferences can offer a holistic perspective on cognitive absorption in ecommerce website design. Drawing on Kaplan’s theory, this paper proposes that coherence and richness of a website can enhance cognitive absorption of users. The findings from our study not only support the hypotheses, but also suggest that coherence and richness can reach an optimal proportion in website design, after which they are inversely correlated.