Coherence, richness and cognitive absorption in website design
Kaplan’s theory on environmental preferences can offer a holistic perspective on cognitive absorption in ecommerce website design. Drawing on Kaplan’s theory, this paper proposes that coherence and richness of a website can enhance cognitive absorption of users. The findings from our study not only...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9574 https://ink.library.smu.edu.sg/context/sis_research/article/10574/viewcontent/Coherence__Richness_and_Cognitive_Absorption_in_Website_Design.pdf |
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| Institution: | Singapore Management University |
| Language: | English |