Coherence, richness and cognitive absorption in website design
Kaplan’s theory on environmental preferences can offer a holistic perspective on cognitive absorption in ecommerce website design. Drawing on Kaplan’s theory, this paper proposes that coherence and richness of a website can enhance cognitive absorption of users. The findings from our study not only...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9574 https://ink.library.smu.edu.sg/context/sis_research/article/10574/viewcontent/Coherence__Richness_and_Cognitive_Absorption_in_Website_Design.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
Be the first to leave a comment!