Electronic commerce strategy – Looking through the lenses of an innovation strategy model

The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and...

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Bibliographic Details
Main Authors: FRUHLING, A., SIAU, Keng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/9651
https://ink.library.smu.edu.sg/context/sis_research/article/10651/viewcontent/Electronic_Commerce_Strategy___Looking_Through_the_Lenses_of_an_Innovation_Strategy_Model.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and competition is creating opportunities and chaos. This paper examines the innovation capability of organizations in evaluating and deploying their E-Commerce strategies. An Innovation Strategy Model is used in this research as the theoretical foundation. The case study and survey research methodologies were selected. Data gathering and analysis are in progress. Preliminary results are discussed in this paper.