Electronic commerce strategy – Looking through the lenses of an innovation strategy model

The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and...

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Bibliographic Details
Main Authors: FRUHLING, A., SIAU, Keng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/9651
https://ink.library.smu.edu.sg/context/sis_research/article/10651/viewcontent/Electronic_Commerce_Strategy___Looking_Through_the_Lenses_of_an_Innovation_Strategy_Model.pdf
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Institution: Singapore Management University
Language: English

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