Electronic commerce strategy – Looking through the lenses of an innovation strategy model
The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and...
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Main Authors: | FRUHLING, A., SIAU, Keng |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2000
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/9651 https://ink.library.smu.edu.sg/context/sis_research/article/10651/viewcontent/Electronic_Commerce_Strategy___Looking_Through_the_Lenses_of_an_Innovation_Strategy_Model.pdf |
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Institution: | Singapore Management University |
Language: | English |
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