Electronic commerce strategy – Looking through the lenses of an innovation strategy model

• Main Authors: FRUHLING, A., SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2000
• Subjects: Case Studies; Innovation; Electronic Commerce; Strategic Planning; Databases and Information Systems; E-Commerce; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/sis_research/9651; https://ink.library.smu.edu.sg/context/sis_research/article/10651/viewcontent/Electronic_Commerce_Strategy___Looking_Through_the_Lenses_of_an_Innovation_Strategy_Model.pdf
• Institution: Singapore Management University

The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and...