To trust or not to trust? Predicting online trusts using Trust Antecedent Framework
This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science. To apply these factors to trust ranking problem in online rating systems, we derive features that correspond to each factor and develop differe...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/497 https://ink.library.smu.edu.sg/context/sis_research/article/1496/viewcontent/3895a896.pdf |
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| Institution: | Singapore Management University |
| Language: | English |