A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising

• المؤلف الرئيسي: DING, Xuhua
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2010
• الموضوعات: E-Commerce; Information Security
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/1309; https://ink.library.smu.edu.sg/context/sis_research/article/2308/viewcontent/Hybrid_CPA_online_ad_2010_ACNS_av.pdf

Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather than the volume of advertisement clicks. The main obstacle for a wide deployment of this model is the deflation fraud. Namely, a dish...