Consumer-driven innovation management

• المؤلفون الرئيسيون: NARASIMHALU, Arcot Desai, MITRA, Shekhar
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Innovation; consumer-insights; fuzzy front-end; Computer Sciences; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/1669; https://ink.library.smu.edu.sg/context/sis_research/article/2668/viewcontent/Consumer_driven_innovation_mgt_2012_pvoa.pdf
• المؤسسة: Singapore Management University

The evolution of human society leads to increased affluence and prosperity of certain populations, sometimes at the expense of well-established markets. Market leaders in products and services tend to be so focused on their current customer base that they are caught off guard with the changes in mar...