YouTube Analyzed: User Behavior on Social Media Sites

• Main Author: TANG, Qian
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Communication Technology and New Media; Computer Sciences
• Online Access: https://ink.library.smu.edu.sg/sis_research/1850
• Institution: Singapore Management University

The goal is to understand how people behave in online social media and what impacts their behavior. Video providers take efforts to contribute videos on YouTube in order to get attention, build up reputation, and eventually enjoy the benefit of good reputation. Their behavior strategically in video creation and promotion. They not only consider their viewers’ reaction to their videos but also their competitors’ behaviors when making movies. Twitter provides a complementary platform for YouTube users to advertise themselves, to reach more potential viewers, and to learn their audience’s preference in videos. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).