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Profit-Maximizing Firm Investments in Customer Information Security

When a customer interacts with a firm, extensive personal information often is gathered without the individual's knowledge. Significant risks are associated with handling this kind of information. Providing protection may reduce the risk of the loss and misuse of private information, but it imp...

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書目詳細資料
Main Authors: LEE, Yong Yick, KAUFFMAN, Robert J., SOUGSTAD, Ryan
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2011
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在線閱讀:https://ink.library.smu.edu.sg/sis_research/2181
https://ink.library.smu.edu.sg/context/sis_research/article/3181/viewcontent/Profit_max_customer_security_av.pdf
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機構: Singapore Management University
語言: English