Profit-Maximizing Firm Investments in Customer Information Security
When a customer interacts with a firm, extensive personal information often is gathered without the individual's knowledge. Significant risks are associated with handling this kind of information. Providing protection may reduce the risk of the loss and misuse of private information, but it imp...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2181 https://ink.library.smu.edu.sg/context/sis_research/article/3181/viewcontent/Profit_max_customer_security_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |