Profit-Maximizing Firm Investments in Customer Information Security

When a customer interacts with a firm, extensive personal information often is gathered without the individual's knowledge. Significant risks are associated with handling this kind of information. Providing protection may reduce the risk of the loss and misuse of private information, but it imp...

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Bibliographic Details
Main Authors: LEE, Yong Yick, KAUFFMAN, Robert J., SOUGSTAD, Ryan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2181
https://ink.library.smu.edu.sg/context/sis_research/article/3181/viewcontent/Profit_max_customer_security_av.pdf
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Institution: Singapore Management University
Language: English