Online Advertising, Retailer Platform Openness, and Long Tail Sellers
It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer marketplace model and its business impact. We assume that a leading ret...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2926 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2694073 |
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| Institution: | Singapore Management University |
| Language: | English |