Online Activities in Virtual World and Money Spending in Real World

We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is tha...

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Bibliographic Details
Main Authors: KIM, Young Soo, JUNG, Gwangjae
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/3115
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Institution: Singapore Management University
Language: English
Description
Summary:We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game.