Online Activities in Virtual World and Money Spending in Real World
We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is tha...
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2015
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sg-smu-ink.sis_research-41152016-02-05T06:30:05Z Online Activities in Virtual World and Money Spending in Real World KIM, Young Soo JUNG, Gwangjae We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game. 2015-11-04T08:00:00Z text https://ink.library.smu.edu.sg/sis_research/3115 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences E-Commerce |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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English |
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Computer Sciences E-Commerce |
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Computer Sciences E-Commerce KIM, Young Soo JUNG, Gwangjae Online Activities in Virtual World and Money Spending in Real World |
| description |
We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game. |
| format |
text |
| author |
KIM, Young Soo JUNG, Gwangjae |
| author_facet |
KIM, Young Soo JUNG, Gwangjae |
| author_sort |
KIM, Young Soo |
| title |
Online Activities in Virtual World and Money Spending in Real World |
| title_short |
Online Activities in Virtual World and Money Spending in Real World |
| title_full |
Online Activities in Virtual World and Money Spending in Real World |
| title_fullStr |
Online Activities in Virtual World and Money Spending in Real World |
| title_full_unstemmed |
Online Activities in Virtual World and Money Spending in Real World |
| title_sort |
online activities in virtual world and money spending in real world |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/sis_research/3115 |
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1770572814544273408 |