IRIS: Tapping wearable sensing to capture in-store retail insights on shoppers
We investigate the possibility of using a combination of a smartphone and a smartwatch, carried by a shopper, to get insights into the shopper’s behavior inside a retail store. The proposed IRIS framework uses standard locomotive and gestural micro-activities as building blocks to define novel compos...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3238 https://ink.library.smu.edu.sg/context/sis_research/article/4240/viewcontent/1476359.pdf |
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| Institution: | Singapore Management University |
| Language: | English |