Two formulas for success in social media: Learning and network effects

Two formulas for success in social media: Learning and network effects

Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business...

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Bibliographic Details
Main Authors: QIU, Liangfei, Qian TANG, WHINSTON, Andrew B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Learning
Network Effects
User-Generated Content
Social Contagion
Social Media
Computer Sciences
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/3295
https://ink.library.smu.edu.sg/context/sis_research/article/4297/viewcontent/1301633.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/3295
https://ink.library.smu.edu.sg/context/sis_research/article/4297/viewcontent/1301633.pdf

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