Two formulas for success in social media: Learning and network effects
Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3295 https://ink.library.smu.edu.sg/context/sis_research/article/4297/viewcontent/1301633.pdf |
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| Institution: | Singapore Management University |
| Language: | English |