Tracking virality and susceptibility in social media

Tracking virality and susceptibility in social media

In social media, the magnitude of information propagation hinges on the virality and susceptibility of users spreading and receiving the information respectively, as well as the virality of information items. These users' and items' behavioral factors evolve dynamically at the same time in...

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Bibliographic Details
Main Authors: HOANG, Tuan Anh, LIM, Ee-Peng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Virality
Susceptibility
User behavior
Information propagation
Computer Sciences
Databases and Information Systems
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/3458
https://ink.library.smu.edu.sg/context/sis_research/article/4459/viewcontent/173___Tracking_Virality_and_Susceptibility_in_Social_Media__CIKM2016_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/3458
https://ink.library.smu.edu.sg/context/sis_research/article/4459/viewcontent/173___Tracking_Virality_and_Susceptibility_in_Social_Media__CIKM2016_.pdf

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