Tracking virality and susceptibility in social media
In social media, the magnitude of information propagation hinges on the virality and susceptibility of users spreading and receiving the information respectively, as well as the virality of information items. These users' and items' behavioral factors evolve dynamically at the same time in...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3458 https://ink.library.smu.edu.sg/context/sis_research/article/4459/viewcontent/173___Tracking_Virality_and_Susceptibility_in_Social_Media__CIKM2016_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |