Tracking virality and susceptibility in social media

• Main Authors: HOANG, Tuan Anh, LIM, Ee-Peng
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2016
• 主題: Virality; Susceptibility; User behavior; Information propagation; Computer Sciences; Databases and Information Systems; Social Media
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/3458; https://ink.library.smu.edu.sg/context/sis_research/article/4459/viewcontent/173___Tracking_Virality_and_Susceptibility_in_Social_Media__CIKM2016_.pdf
• 機構: Singapore Management University

In social media, the magnitude of information propagation hinges on the virality and susceptibility of users spreading and receiving the information respectively, as well as the virality of information items. These users' and items' behavioral factors evolve dynamically at the same time in...