Virality Modeling and Analysis
Virality is a virus-like behavior that allows a piece of information to widely and quickly diffuse within the network of adopters through word of mouth. It is about how easy users propagate information to their friends and friends of friends by means of diffusion. While virality of information has s...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3505 https://ink.library.smu.edu.sg/context/sis_research/article/4506/viewcontent/C03___Virality_Modeling_and_Analysis__ICADL2011__.pdf |
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| Institution: | Singapore Management University |
| Language: | English |