Evaluating electronic market designs: The effects of competitive arousal and social facilitation on electronic group buying

• Main Authors: Yu, Yuecheng, LANG, Karl R., PELAEZ, Alex
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2014
• 主題: Experimental economics; competitive arousal; group buying; group coordination; social shopping.; Computer and Systems Architecture; Digital Communications and Networking
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/3940; https://ink.library.smu.edu.sg/context/sis_research/article/4942/viewcontent/The_Effects_of_Competitive_Arousal_and_Social_Facilitation_on_Electronic_Group_Buying.pdf

This article presents an evaluation approach foralternative electronic market designs and examines theimpact of competitive arousal under time pressure onmarket performance in a group-buying setting. Drawingon theory from economics, decision theory, andinformation systems, we present a competitive a...