An economic analysis of consumer learning on entertainment shopping websites

An economic analysis of consumer learning on entertainment shopping websites

Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of shopping and online auction, consumers expect both monetary return and entertainment value from thei...

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Bibliographic Details
Main Authors: LI, Jin, GUO, Zhiling, TSO, Geoffrey K.F.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Bayesian statistics
Consumer learning
Dynamic structural model
Maximum likelihood estimation
Pay-to-bid auction
Databases and Information Systems
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/4404
https://ink.library.smu.edu.sg/context/sis_research/article/5407/viewcontent/An_Economic_Analysis_of_Consumer_Learning_for_Online_Entertainmen.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/4404
https://ink.library.smu.edu.sg/context/sis_research/article/5407/viewcontent/An_Economic_Analysis_of_Consumer_Learning_for_Online_Entertainmen.pdf

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