An economic analysis of consumer learning on entertainment shopping websites

• Main Authors: LI, Jin, GUO, Zhiling, TSO, Geoffrey K.F.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Bayesian statistics; Consumer learning; Dynamic structural model; Maximum likelihood estimation; Pay-to-bid auction; Databases and Information Systems; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/4404; https://ink.library.smu.edu.sg/context/sis_research/article/5407/viewcontent/An_Economic_Analysis_of_Consumer_Learning_for_Online_Entertainmen.pdf
• Institution: Singapore Management University

Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of shopping and online auction, consumers expect both monetary return and entertainment value from thei...