An economic analysis of consumer learning on entertainment shopping websites
Online entertainment shopping, normally supported by the pay-to-bid auction mechanism, represents an innovative business model in e-commerce. Because the unique selling mechanism combines features of shopping and online auction, consumers expect both monetary return and entertainment value from thei...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4404 https://ink.library.smu.edu.sg/context/sis_research/article/5407/viewcontent/An_Economic_Analysis_of_Consumer_Learning_for_Online_Entertainmen.pdf |
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| Institution: | Singapore Management University |
| Language: | English |