Ranking of high-value social audiences on Twitter
Even though social media offers plenty of business opportunities, for a company to identify the right audience from the massive amount of social media data is highly challenging given finite resources and marketing budgets. In this paper, we present a ranking mechanism that is capable of identifying...
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| المؤلفون الرئيسيون: | , , |
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| التنسيق: | text |
| اللغة: | English |
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Institutional Knowledge at Singapore Management University
2016
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| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/sis_research/4616 https://ink.library.smu.edu.sg/context/sis_research/article/5619/viewcontent/LoSiawLing_Ranking_of_HVSA_on_Twitter.pdf |
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| المؤسسة: | Singapore Management University |
| اللغة: | English |