Ranking of high-value social audiences on Twitter

• Main Authors: LO, Siaw Ling, CHIONG, Raymond, CORNFORTH, David
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Ranking; Audience segmentation; Social audience; Ensemble learning; Twitter; Computer Sciences; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/4616; https://ink.library.smu.edu.sg/context/sis_research/article/5619/viewcontent/LoSiawLing_Ranking_of_HVSA_on_Twitter.pdf
• Institution: Singapore Management University

Even though social media offers plenty of business opportunities, for a company to identify the right audience from the massive amount of social media data is highly challenging given finite resources and marketing budgets. In this paper, we present a ranking mechanism that is capable of identifying...