Identifying the high-value social audience from Twitter through text-mining methods
Doing business on social media has become a common practice for many companies these days. While the contents shared on Twitter and Facebook offer plenty of opportunities to uncover business insights, it remains a challenge to sift through the huge amount of social media data and identify the potent...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4784 https://ink.library.smu.edu.sg/context/sis_research/article/5787/viewcontent/IES2014_highvaluesocialaudience_final.pdf |
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| Institution: | Singapore Management University |
| Language: | English |