Identifying the high-value social audience from Twitter through text-mining methods

• Main Authors: LO, Siaw Ling, CORNFORTH, David, CHIONG, Raymond
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Twitter; Topic modelling; Machine learning; Audience segmentation; Data Storage Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/4784; https://ink.library.smu.edu.sg/context/sis_research/article/5787/viewcontent/IES2014_highvaluesocialaudience_final.pdf
• Institution: Singapore Management University

Doing business on social media has become a common practice for many companies these days. While the contents shared on Twitter and Facebook offer plenty of opportunities to uncover business insights, it remains a challenge to sift through the huge amount of social media data and identify the potent...