Benefiting from customer and competitor knowledge: A market-based approach to organisational learning
PurposeThe purpose of this paper is to review the organizational learning, market orientation and learning orientation concepts, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market‐based approach to organizational learning.Design/methodolog...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/5166 https://ink.library.smu.edu.sg/context/sis_research/article/6169/viewcontent/10_1108_09696470810868864.pdf |
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| Institution: | Singapore Management University |
| Language: | English |