Capitalising product associations in a supermarket retail environment

Capitalising product associations in a supermarket retail environment

This paper explores methods to capitalise on retail companies’ transactional databases, to mine meaningful product associations, and to design product placement strategies as a means to drive sales. We implemented three in-store initiatives based on our hypotheses – placing products with high associ...

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Bibliographic Details
Main Authors: CHEONG, Michelle L. F., CHIA, Yong Qing
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Association Mining
Market Basket Analysis
Shopper Marketing
MITB student
Asian Studies
Computer Sciences
Databases and Information Systems
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/sis_research/5430
https://ink.library.smu.edu.sg/context/sis_research/article/6433/viewcontent/Supermarket_2020_DSI_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5430
https://ink.library.smu.edu.sg/context/sis_research/article/6433/viewcontent/Supermarket_2020_DSI_pv.pdf

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