Capitalising product associations in a supermarket retail environment
This paper explores methods to capitalise on retail companies’ transactional databases, to mine meaningful product associations, and to design product placement strategies as a means to drive sales. We implemented three in-store initiatives based on our hypotheses – placing products with high associ...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5430 https://ink.library.smu.edu.sg/context/sis_research/article/6433/viewcontent/Supermarket_2020_DSI_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |