Capitalising product associations in a supermarket retail environment

• Main Authors: CHEONG, Michelle L. F., CHIA, Yong Qing
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Association Mining; Market Basket Analysis; Shopper Marketing; MITB student; Asian Studies; Computer Sciences; Databases and Information Systems; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/5430; https://ink.library.smu.edu.sg/context/sis_research/article/6433/viewcontent/Supermarket_2020_DSI_pv.pdf
• Institution: Singapore Management University

This paper explores methods to capitalise on retail companies’ transactional databases, to mine meaningful product associations, and to design product placement strategies as a means to drive sales. We implemented three in-store initiatives based on our hypotheses – placing products with high associ...