Fixation and confusion – investigating eye-tracking participants’ exposure to information in personas

Fixation and confusion – investigating eye-tracking participants’ exposure to information in personas

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects s...

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Bibliographic Details
Main Authors: Qatar Computing Research Institute, Turun Kauppakorkeakoulu, IT-Universitetet i København
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Eye tracking devices
Persona
User-centered design
Target users
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/5657
https://ink.library.smu.edu.sg/context/sis_research/article/6660/viewcontent/3176349.3176391.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5657
https://ink.library.smu.edu.sg/context/sis_research/article/6660/viewcontent/3176349.3176391.pdf

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