Fixation and confusion – investigating eye-tracking participants’ exposure to information in personas
To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects s...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5657 https://ink.library.smu.edu.sg/context/sis_research/article/6660/viewcontent/3176349.3176391.pdf |
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| Institution: | Singapore Management University |
| Language: | English |