PageSense: Toward stylewise contextual advertising via visual analysis of web pages

PageSense: Toward stylewise contextual advertising via visual analysis of web pages

The Internet has emerged as the most effective and a highly popular medium for advertising. Current contextual advertising platforms need publishers to manually change the original structure of their Web pages and predefine the position and style of embedded ads. Although publishers spend significan...

Full description

Saved in:
Bibliographic Details
Main Authors: MEI, Tao, LI, Lusong, TIAN, Xinmei, TAO, Dacheng, NGO, Chong-wah
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Contextual advertising
multimedia advertising
online advertising
visual content analysis
Computer Sciences
Graphics and Human Computer Interfaces
Online Access:https://ink.library.smu.edu.sg/sis_research/6306
https://ink.library.smu.edu.sg/context/sis_research/article/7309/viewcontent/PageSense_Toward_Stylewise_Contextual_Advertising_via_Visual_Analysis_of_Web_Pages.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/6306
https://ink.library.smu.edu.sg/context/sis_research/article/7309/viewcontent/PageSense_Toward_Stylewise_Contextual_Advertising_via_Visual_Analysis_of_Web_Pages.pdf

Similar Items